Sunday, November 11, 2012

Social Media Broadcast

I decided to use Photoshop and Internet images to create three large-sized posters of Obama and Romney, from this year's election. I explored the idea of campaigning and how media/social networking has influenced voters and advertising.  If I did not have Internet and the software I have today, I would have most likely used magazine clippings and newspaper to create the larger images and wording.

Campaigns and advertising were primarily in magazines, posters, and television/radio years ago.  The idea for this project may have been different back 20-30 years ago because there was less change or extreme advances in social networking.  The use of medium would certainly be different, but I feel my idea behind it would be similar.  My project may be the same in the sense that advertising, radio, and broadcasting affects the public's views and opinions.  However, today there is more to compare with a wide range of years and advancement of technology. 

Overall, I believe that our society has grown to be very visual, publicised, and informal.  Social media affects my project, representing how things such as Facebook and Twitter have played a large roll in communicating the candidates' views and thoughts.  It was useful, but also made me think that social networking has taken away from some of the professional ideals or seriousness of elections.  Social networking can be friendlier, but can also make it easier for people to post invalid information and ridicule candidates and other news.


    I remembered this article when I read your blog post and thought you would be interested!

  2. I find the point you made in regards to society growing to be informal very interesting. It is so very true. I have to admit, thought, that the candidates are brilliant in tapping into the resources that are social media. It allows them to reach a whole new generation of voters in a "language" that they understand. It will be interesting to see the parallels and differences that you draw in your project.

  3. The ability to hear directly from the candidates on a consistent and personal level through Twitter is definitely a dramatic change from the way candidates communicated in the past. Before, candidates were only speaking directly to the public through debates or rallies. What's really interesting is the room for candidate "error" that direct communication through things like Twitter now provides. Gotta be on your toes!

  4. it used to be that the party that spent the most on advertisements won the election. however as evidence from the last two election clearly shows, that power now lies in who ever can be more sociable.

    one thing Ive found fascinating with the rise of digital social iteration has be that, despite the loss of deep interpersonal relationships, our relationships with celebrity's and others of social political significance has ballooned in a way that never could have happened before.